It seems like the new big thing in publicity efforts at moving companies is giving to charities. Just today alone, I saw 2 press releases from different moving companies advertising their recent charity contributions. I certainly don't think there's anything wrong with that - helping charities is a good thing. But are they giving for the right reasons?
The articles here and here describe moving companies that have committed themselves to helping with cancer and Alzheimer's research. Worthy causes, no doubt about that. But are they only doing it for the publicity? Just so they could publish press releases and accumulate more links to their websites? And if that is their main motivation, does it matter? A good deed is a good deed regardless of the underlying motivation, right? What do you think?
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